The Demo Site

Pay-per-click marketing is an advertising method that allows you to buy search engine placement by bidding on keywords or phrases. There are two different types of PPC marketing.

In the first, you pay a fee for an actual SERP ranking, and in some cases, you also pay a per-click feemeaning that the more you pay, the higher in the returned results your page will rank.

The second type is more along true advertising lines. This type of PPC marketing involves bidding on keywords or phrases that appear in, or are associated with, text advertisements. Google is robably the most notable provider of this service. Google’s AdWords service is an excellent example of how PPC advertisements work, as is shown in Figure


PPC advertisements are those advertisements that you see at the top and on the sides of search pages.